Series of ads for the popular bar and night club CRUZE, located in Mornington, Australia.
Design inspiration was drawn from photos of people dancing in the light. The ads are updated weekly with new photos of club patrons. I decided to make light the main theme and have the people in the photos interacting with the light in some way. The 3d background is made from the club’s logo and used to direct the readers eyes to important areas of the design ( logo and promotion) and give a sense of depth to the design.
Programs used include 3dsMax, Photoshop, and Illustrator. Tutorial coming soon.
In 2005 I submitted a series of color story boards to SCE Studio Liverpool for an animated prequel to the WipeOut game from game developer Psygnosis. The film was to take place 100 years before the original WipeOut game set in 2147. For those unfamiliar Wipeout is a futuristic hover racing game complete with powerups and weapons. The prequel was to focus on the beginnings of the race genre with racers modifying consumer vehicles with weapons and street racing. Sort of like the Fast and the Furious 50 years in the future with plasma beams.