Series of ads for the popular bar and night club CRUZE, located in Mornington, Australia.
Design inspiration was drawn from photos of people dancing in the light. The ads are updated weekly with new photos of club patrons. I decided to make light the main theme and have the people in the photos interacting with the light in some way. The 3d background is made from the club’s logo and used to direct the readers eyes to important areas of the design ( logo and promotion) and give a sense of depth to the design.
Programs used include 3dsMax, Photoshop, and Illustrator. Tutorial coming soon.