Madeira Low Down

The sister site to OZ Low Down, this site is intended to draw attention to some of the less advertised places and events on the Portuguese island of Madeira. A custom theme was created for administration of the site. The idea is that it will be maintained by the actual residents of Madeira with stories and photos of local areas and events, so visitors can break free of the tourist traps.

The design goal was to create a WordPress theme with a fresh and organized feel to it. I used Moo tools and the Smooth Gallery script to create the Featured Stories slider that appears at the top of the main page. These were of course edited and customized a great deal. This theme has its own custom options page that is loaded to the Admin that allows the site owner to set which posts should be featured, side blog articles, and control of the ads.

CRUZE

Series of ads for the popular bar and night club CRUZE, located in Mornington, Australia.

Design inspiration was drawn from photos of people dancing in the light. The ads are updated weekly with new photos of club patrons. I decided to make light the main theme and have the people in the photos interacting with the light in some way. The 3d background is made from the club’s logo and used to direct the readers eyes to important areas of the design ( logo and promotion) and give a sense of depth to the design.

Programs used include 3dsMax, Photoshop, and Illustrator. Tutorial coming soon.